Instagram hashtags are known to have worldwide popularity. It helps in creating your Instagram strategy but it can also create a mess if not used carefully. Using hashtags correctly helps it to be seen by more and more people, attract followers of your choice, and helps in developing a powerful brand picture.

Hashtags are responsible for increasing your businesses to new levels, to create the right kind of audience you prefer. But when used excessively, it then becomes redundant.

Now let us first understand what are Instagram hashtags.

If understood casually, then a hashtag means a word or tiny phrase — consisting of one to three words — that has a pound sign or number sign (#) upfront. Hashtags are generally utilized on social media platforms such as Facebook, Twitter, and Instagram while categorizing posts by topic.

Now The Brands Lay Importance on Using Hashtags in 2022

Various surveys on the use of hashtags on Instagram found that:-

• 82% of marketers utilize hashtags as part of their Instagram strategy.
• Nearly 85% of marketers have a documented hashtag strategy for Instagram.
• 81% of marketers affirm that using hashtags has been very much helpful for their Instagram strategy.
• 62% of marketers use between four to nine hashtags on their Instagram feed posts.
• 37% of marketers say that using well-known hashtags has been most fruitful while posting on Instagram.
• There are about 66% of marketers utilize Instagram’s hashtag suggestions for comprehending which hashtags to use.
• 58% of marketers search for competitors or accounts that keep posting similar content in order to find which hashtags could be used.
• According to market research, the most popular places for using hashtags on Instagram include in the caption of feed posts, on Instagram stories, in the caption of Instagram live videos includes 38% and in the caption and comment section of Instagram Reels videos including nearly 33%.

Types of Instagram Hashtags 

Hashtags are highly flexible small pieces of text. They can create a community, make your account more visible, or lure like-minded individuals to your account. 

Now let us look at the most recommended Instagram hashtags that can be used for your posts.

Most Suitable Instagram Hashtags for Firms

Whether you are a social media manager at a top-established firm or an owner of a small establishment or a sole proprietor, the following hashtags can be used in order to acquire more visibility on Instagram. 

• Product or service hashtags. Hashtags are used by firms for posting related to their product and service they offer.
• Industry niche hashtags. These hashtags specify the work you do and are narrower than your product or service hashtags.
• Hashtags that are branded. Branded hashtags allow you to create a community specified for your business. This can be a tagline.
• Instagram community hashtags for your industry. Useful for getting more visibility among other Instagrammers
• Event or conference hashtags. Hashtags can be to add to the conversation relating to a particular event or a corporate meeting.  
• Cultural movement hashtags. Hashtags can be used for raising voices and also sharing details.
• Location hashtags. Can be used for targeting users in your location.

Top Instagram Hashtags for Individuals

Do you use Instagram for personal use?

• Personal hashtags. These hashtags can be used specifically in posts related to you.
• Daily hashtags. Daily hashtags are loaded with themes.
• Holiday hashtags. Can be used for specified holidays. With these, you can add location hashtags. 

Keeping a daily check on your Hashtags

Inspecting the hashtags that you are using on a daily basis is very much effective. 

Now many times some questions arise surrounding hashtags. Those questions have been answered below.

How many hashtags can I use on Instagram? 

More doesn’t necessarily mean better. Evidence suggests that users should use no more than three to five hashtags per post.

Is it necessary to add hashtags to every Instagram post? 

Yes! It is very much necessary.

It is better to use those hashtags that are narrow. The lesser volume of posts a hashtag has, the more it will be seen by people who follow them. In addition to this, if the subject matter is highly specified, then people get more engaged with your post. 

If all of the posts are similar, is it necessary to use the same hashtags over and over again? 

No. you may get penalized for using the same hashtags, 

It is better to rotate your hashtags so that they are significant to that specified post, even if the posts look similar.

Are there any hashtags that need to be avoided? 

If you want to know more about hashtags, search for them using the app’s Search function. If it is not shown, that means it is banned.

Inserting one of the most widely used Instagram hashtags into your post does not mean you will view more interaction. Since the hashtags below have great popularity, they are being widely used by millions of people.