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Zomato Digital Marketing Strategy

What pops up in your mind when you order food online after a long hard day? The easy & simple answer is Zomato. Names of other food delivery services arrive later. According to a report by Statista, in the first quarter of 2022 Zomato’s revenue is Rs. 11.6 million. According to SimilarWeb, as of December 2021, the total visit to Zomato’s website and Zomato app on mobile were 22.83 million. Currently, Zomato has around 12000 restaurant partners and around 1.4

Why Getting Site Indexed On Google Is Difficult

To some extent, every website relies on Google. It is simple- your pages get indexed by Google. This made it possible for people to find you. That’s the way things should operate. However, it is not the case all the time. Many pages never get indexed by Google. If you’re working with a large website, you will notice that not every page of your site gets indexed. Many pages wait for weeks before Google picks them up. There are different

MakeMyTrip Digital Marketing Case Study

Before divulging into MakeMyTrip’s digital marketing strategy, let’s take a look at what MakeMyTrip does. About MakeMyTrip MakeMyTrip(MMT) is an online travel company that was established in 2000 by Mr Deep Kalra and his team. It is headquartered in Gurugram, Haryana and earned revenue of Rs. 141.7 million dollars in the quarter that ended in June 2019. MMT provides online travel services that include flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets. Recently, they

Top 10 Tools For Digital Marketing

One of the best things about digital marketing is that it offers a level playing field. If you have a great product or service, you have the option to choose from affordable and user-friendly tools to reach new audiences and promote your brand. Those days are gone when you need a multimillion-dollar marketing budget to get ahead of your competitors. The emergence of digital marketing has changed the scenario as digital marketing offers a high ROI. There are countless di9gital

Google Algorithm Update: Core Web Vitals

The latest update of the Google Core algorithm was released in mid-June the previous year but played its full role in late August. By rolling out an update to its Core Web vitals (CWV), Google is once again showing that it sets its goals when it comes to prioritizing user experience. However, most websites are not ready for this change, which has a huge impact on their rankings. Those who do not meet the requirements of the three major web

A Complete Guide to Video Marketing

You must have heard that you need video marketing to promote your business. But what this video marketing is exactly? Why you should be using it? And how and where can you start using video marketing for your business? Read this piece to know more about it. What is video marketing? First the most important thing- is the definition of video marketing. Video marketing is using video to market something. You may be marketing your business, your product, your service,

A Guide to SEO with Latest Updates

Search engine optimization for a new website can be intimidating due to the amount of information out there. You need an experienced in-house SEO or consultant who will help you with the SEO. This piece will help you to start your website SEO if you can’t hire a professional. On-Site SEO Basics Your website is the place where some of the important elements of search engine optimization occur. You may have heard a lot about link building, but link-building without

6 Incredible Years of StickyPins

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “– Neil Patel Digital Marketing has become an integral part of any brand that wants to make a name for itself in this digital era. But when we started in the year 2016, the story was quite different. The situation was not ideal when we set foot in this world of new ideas and opportunities. We started with a team of only 3 members with

Free Tools that are Necessary for SEO

Search Engine Optimization (SEO) has grown from a peripheral activity to a modern business efficiency necessity. Otherwise, you can bet your competitors. And their efforts most likely connect them with new clients every day. Here's how it works Let's say a consumer wants to know more about a black pearl necklace. You type these 3 words in the google search bar and you get more than 92,000,000 results. Honestly, that's how many websites can be found by search engines around

How to Boost Your On-Page SEO?

Victory in organic search today requires optimizing for a combination of factors that search engines deem important – technical, On-page, and Off-page SEO. Over the years we have seen an increasing focus on offsite techniques - such as networking - and other technical elements. But the truth is, off-page SEO doesn't work very well if you don't pay attention to the basics – On-Page SEO. Savvy SEO practitioners know that page optimization needs to be a priority at all times.

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Category: Blog