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Google Algorithm Update: Core Web Vitals

The latest update of the Google Core algorithm was released in mid-June the previous year but played its full role in late August. By rolling out an update to its Core Web vitals (CWV), Google is once again showing that it sets its goals when it comes to prioritizing user experience. However, most websites are not ready for this change, which has a huge impact on their rankings. Those who do not meet the requirements of the three major web

A Complete Guide to Video Marketing

You must have heard that you need video marketing to promote your business. But what this video marketing is exactly? Why you should be using it? And how and where can you start using video marketing for your business? Read this piece to know more about it. What is video marketing? First the most important thing- is the definition of video marketing. Video marketing is using video to market something. You may be marketing your business, your product, your service,

A Guide to SEO with Latest Updates

Search engine optimization for a new website can be intimidating due to the amount of information out there. You need an experienced in-house SEO or consultant who will help you with the SEO. This piece will help you to start your website SEO if you can’t hire a professional. On-Site SEO Basics Your website is the place where some of the important elements of search engine optimization occur. You may have heard a lot about link building, but link-building without

6 Incredible Years of StickyPins

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “– Neil Patel Digital Marketing has become an integral part of any brand that wants to make a name for itself in this digital era. But when we started in the year 2016, the story was quite different. The situation was not ideal when we set foot in this world of new ideas and opportunities. We started with a team of only 3 members with

Free Tools that are Necessary for SEO

Search Engine Optimization (SEO) has grown from a peripheral activity to a modern business efficiency necessity. Otherwise, you can bet your competitors. And their efforts most likely connect them with new clients every day. Here's how it works Let's say a consumer wants to know more about a black pearl necklace. You type these 3 words in the google search bar and you get more than 92,000,000 results. Honestly, that's how many websites can be found by search engines around

How to Boost Your On-Page SEO?

Victory in organic search today requires optimizing for a combination of factors that search engines deem important – technical, On-page, and Off-page SEO. Over the years we have seen an increasing focus on offsite techniques - such as networking - and other technical elements. But the truth is, off-page SEO doesn't work very well if you don't pay attention to the basics – On-Page SEO. Savvy SEO practitioners know that page optimization needs to be a priority at all times.

A Complete Guide to Title Tag Optimization

What is a title tag? The title tag is the HTML tag that is at the head of every web page. It provides initial clues or context to the current topic of the current page. Title tags are prominently displayed on search engine results pages (SERPs) because they are usually used as clickable links and also appear in browser windows. Other than those two places, the title tag doesn't look like any other web content on the page (for example,

Google Analytics 4 (GA4) tutorial

Ready to integrate Google Analytics GA4 on your website? The process is pretty straightforward, whether you're already using legacy Universal Analytics on your existing website or starting over with a new website. If you already have Google Analytics on your website, setting up GA4 is a little easier. General Steps Sign in to Google Analytics and click Admin. Look under the Properties column and you will see the GA4 setup wizard as the first option. If not, make sure you

Top Digital Marketing Trends to Watch Out In 2022

The last half-decade has been full of uncertainty. But one thing we know for sure: the world of digital marketing is changing and evolving rapidly, even amid a pandemic. Your brand needs to stay abreast of new and emerging trends in digital marketing to take advantage of these developments and stay up to date with the latest developments. We have experienced many ups and downs over the past year, with nearly every industry finding itself in a stunning new stalemate

Social media marketing trends for 2022

Social media marketing is one of the most influential tools businesses have today. If you have $10 and an internet connection, you can show your content to thousands of viewers with the click of a button. But while this platform makes marketing more accessible than ever, there is still a fine art to good social media marketing. LIVE VIDEO In addition to pre-recorded video content, live video has become very popular in recent years. Live videos give viewers a real

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