UBON
Consumer Electronics (Audio & Accessories) / May 2022 - October 2022
UBON wanted to build multi-channel digital visibility, establish thought leadership for its leadership team, engage a 16 to 35 youth audience and strengthen brand trust across LinkedIn, Instagram and YouTube.
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01Position UBON as a trusted, youth-first Make-in-India audio and accessories brand online, with a stronger LinkedIn presence, visible leadership and content that earns real engagement.
- Built the content around five pillars: #SpotlightUBON for PR and thought leadership, #HumansofUBON for employer branding, #InsideUBON for culture and events, #UpBeatWithUBON for product promotion, and #JustMondayThings and #FriYayUBON for relatable engagement.
- Ran integrated seasonal campaigns, including Yellow Day, Mother's Day (#RockstarMoms), Raksha Bandhan and Independence Day, combining influencer outreach, press announcements and office celebrations.
- Extended reach on YouTube through the UBON Music Festival contests and collaborations with tech, education and lifestyle creators.
- Benchmarked UBON against leading audio and consumer-tech brands, then prioritised short product-in-use videos, leadership video content and tighter hashtag sets of 5 to 7.
03UBON grew its LinkedIn following by a third in six months and built a steady monthly rhythm of follower growth, with media coverage, workplace humour and founder video content consistently its top-performing posts.
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