Campaign: #RecognizingResponsibleRiders
On the 26th of January, 2019, TBC organized a rally in association with Kolkata Police, Hero Motor, National Insurance, and The Telegraph. The rally was conducted for the first time ever, when an on-road experience was being monitored by an AR integrated App that tracked the speed of each of the bikers.

Result: Over 1000+ interested participants, 200+ bikers, and the an organic reach of over 6000 people. The rally was a great success and got acknowledged as one of the best managed, and conducted rally’s by the Kolkata Police.

The AR integrated App was the key element for the event, because it restricted bikers to speed-up or take unnecessary pit stops in and around the set route.