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Paid Ads – Meta (Conversion + Catalogue)

Supermini

D2C E-Commerce | Online Retail (Catalogue Sales) / June 2022 - August 2022

Supermini wanted to take a small test budget and find out how fast Meta ads could be scaled without breaking return on ad spend.

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The full story

Situation. Move. Result.

01Take a small test budget and find out how fast Meta ads could be scaled for Supermini without breaking return on ad spend.

02Our strategy:
  • Started with a single image conversion ad to establish a baseline CPA.
  • Layered in city-split catalogue campaigns across Delhi, Mumbai, Lucknow, Chennai, and Hyderabad.
  • Scaled budgets weekly only on ad sets clearing the ROAS benchmark.

03Monthly spend scaled 9X — from ₹10.9K in June to ₹98.5K in August — while ROAS improved from 1.11X to 1.54X, proving the account could absorb budget profitably in under 90 days.

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