Source.One
Polymer & Petrochemical Distribution / 2019 - FY22
Source.One set out to replace India's opaque, fragmented polymer distribution with a transparent digital platform, so plastic processors and MSMEs could buy raw materials over WhatsApp in minutes, with clear pricing, credit and 48-hour delivery.
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01India's polymer distribution ran on opacity. Regional distributors withheld prices and controlled local supply, which caused volatility and artificial shortages. Buying meant multiple intermediaries, long negotiations, manual paperwork and slow delivery, and small processors struggled to get credit, reliable logistics and a wide choice of grades.
- Built ordering on WhatsApp Business API and a mobile app, so buyers can check live prices, place orders and track dispatches without a single phone call, with daily price updates that act as a benchmark for open-market polymer transactions.
- Opened up pan-India inventory: real-time visibility into 1,397+ polymer SKUs ends regional stockouts, and sellers can liquidate inventory in one click.
- Managed everything after the order: dispatch, doorstep delivery, insurance and flexible credit, with automated dispatch tracking and transparent payment terms.
03Source.One went from a WhatsApp-first idea to ₹1,622 Cr in FY22 revenue, shipping 150K+ MT a year to 20,000+ customers. A purchase that once took hours of calls now closes in about 10 minutes, and 92% of orders arrive within 48 hours.
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