Campaign: Every year Sanmarg acknowledges women who have built their own place in professional and/or social grounds. The event is a coveted event spread across 3-4 months, starting with nominations, pre-meets, and the award night. Each phase is hand-picked and structured to the very detail of the aesthetics of the event. We adapted a target based campaign strategy for every category and pushed via videos, social media, organic nominee shares, and paid campaigns.

Result: Engagement rate increased by 2times of previous years, we crossed over 1lac + reach on Instagram and Facebook. Stories on Instagram optimized with views, reposts, and reshares from several celebrities and blue tick profiles.

In 2020, 1 week before the event, the country went in to a lockdown mode, We are not ardently working on creating an digital award space to execute the award in technologically advanced format.