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Influencer Marketing & Product Seeding Campaign

Pee Safe

Feminine & Intimate Hygiene / 2 weeks

Pee Safe wanted to build awareness and authentic product advocacy for its intimate hygiene range among young women, through relatable creator voices rather than brand-led advertising.

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The full story

Situation. Move. Result.

01Build awareness of Pee Safe's intimate hygiene range among young women, and turn real first-hand experience of the products into credible, shareable content.

02Our strategy:
  • Seeded Pee Safe products with 30 micro-influencers, each receiving the product before creating content so every review stayed first-hand and credible.
  • Had each creator publish one Instagram reel and one feed post, organised into 10 creator groups for a structured, phased rollout.
  • Tracked every reel and post on likes, comments, views and reach, and extended the campaign's footprint through additional creators who reposted the content.

03Pee Safe built broad, creator-led awareness for its range: 30 creators generated over 2.6 lakh views and reach and more than 28,000 interactions, with the average reel earning 380 likes and the average post 527 likes.

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