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Paid Ads – Meta (Facebook & Instagram)

Ohria Ayurveda

D2C Beauty & Wellness | Ayurvedic Skincare & Haircare / January 2023 - July 2026

Ohria Ayurveda wanted to grow from under ₹1 lakh a month on Meta to sustained multi-lakh monthly spend without losing efficiency.

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The full story

Situation. Move. Result.

01Grow a young Ayurvedic brand from under ₹1 lakh a month on Meta to sustained multi-lakh monthly spend without losing efficiency.

02Our strategy:
  • Built an always-on Meta funnel across prospecting and retargeting audiences.
  • Ran monthly creative refreshes — hero SKUs like the Kansa Wand delivered 2.9X ROAS.
  • Rebased budgets each month towards the best-performing audience cohorts.

03Meta spend scaled from under ₹1L to a peak of ₹6.9L a month across 43 consecutive months — delivering ₹2.20 crore in Meta-attributed revenue from 9,833 purchases.

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