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Paid Ads – Meta Performance Marketing

Inklink & Co

D2C E-Commerce | Art, Stationery & Lifestyle / January 2026 - August 2026

Inklink & Co needed to scale monthly ad spend aggressively without letting return on ad spend collapse, while holding cost per order steady at high volume.

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The full story

Situation. Move. Result.

01Scale monthly ad spend aggressively without letting return on ad spend collapse, while holding cost per order steady at high volume.

02Our strategy:
  • Built a full-funnel Meta structure — broad prospecting, interest stacks, and retargeting.
  • Ran continuous creative testing and scaled only proven winners.
  • Rebalanced budgets weekly against live ROAS and CPA thresholds.

03Monthly spend scaled 2.4X from ₹3.21L in January to ₹7.60L in June while ROAS held above 3.8X throughout — delivering ₹1.76 crore in tracked revenue on ₹38.9 lakh of spend.

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