Happy Forgings Ltd. (HFL)
Heavy Engineering & Forgings / May 2023 - March 2025
HFL wanted to rank for the high-intent searches its B2B buyers use in India and abroad, fix the technical foundation of its website, and turn organic search into a steady source of quality traffic.
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01In mid-2023, HFL's priority keywords, such as "crankshafts manufacturer in india" and "differential case manufacturer", ranked outside Google's Top 100. 273+ images had no alt text, product pages were thin, mobile PageSpeed sat at 81/100, GA4 tracking was incomplete, and the site drew around 971 users a month.
- Fixed the technical foundation first: canonical tags, an updated XML sitemap and robots.txt, mobile page speed, a clean GA4 + GTM setup, restructured meta titles, descriptions and H1/H2 tags, and alt text on 273+ images.
- Rebuilt the product pages (Crankshafts, Differential Cases, Front Axle Components, Windmill Applications) with keyword-rich copy, technical specifications and FAQ schema.
- Built authority across channels through regular articles on LinkedIn, Medium, Substack, Tumblr and LiveJournal, expert Quora answers, social bookmarking and business listings.
03HFL went from almost invisible to leading the searches its buyers actually use. All 14 priority keywords reached Google's first page, 8 of them at #1, including "crankshafts exporter india", "front axle beam exporters in india" and "12000 ton forging press", which all started outside the Top 100. Monthly website users grew 4-5X, with over 90% of traffic coming from organic search.
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