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Paid Ads – Meta (Awareness + Sales)

Cucino

FMCG / Gourmet Food | Sauces, Pesto & Spreads / April 2026 - August 2026

Cucino wanted to launch a new gourmet sauce range — building category awareness at low cost while proving that paid ads could drive actual online sales.

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Situation. Move. Result.

01Launch a new gourmet sauce range — build category awareness at low cost while proving that paid ads could drive actual online sales.

02Our strategy:
  • Split budget between low-CPM reach campaigns and pixel-optimised sales campaigns.
  • Targeted urban young adult food audiences with SKU-led creatives.
  • Layered festive moments such as Raksha Bandhan into the creative calendar.

03A ₹1 lakh budget put Cucino in front of 5.2 million people at just ₹18 CPM and still converted 286 online orders at ₹231 each — establishing the brand while validating paid sales.

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