B2B Trade & Business PR
Universal Robots
Collaborative Robotics
Universal Robots, a Danish company in India since 2016, needed to overcome fears that automation costs jobs and reach MSMEs and SMEs.
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Situation. Move. Result.
01Address resistance to automation and show MSMEs that cobots typically create jobs.
02Our strategy:
- Trade publications, business portals and brand associations.
- One-on-one business media interviews and expert trade articles with GM South Asia, Pradeep David.
- Media visits to the Denmark plant and Indian sites.
- Cobot demonstrations through F&B tie-ups, and a joint outreach with Jindal Stainless at its Pathredi plant.
03Universal Robots earned both trade and mainstream recognition in India, helping convert awareness into business.
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