Brand Launch & Leadership PR
Uniproducts India
Automotive NVH Manufacturing
Uniproducts, founded in 1986, wanted to make automotive manufacturing relatable to a broader audience and turn media buzz into business.
Start a project like thisThe full story
Situation. Move. Result.
01Launch the brand and make a technical manufacturing business interesting to media and buyers.
02Our strategy:
- Led with the USP 'One-Stop NVH Solutions'.
- Phase 1: pitched sound insulation and other products.
- Phase 2: built corporate positioning.
- Phase 3: positioned CEO Rohan Kumar, then the CFO and CTO, as thought leaders.
03Uniproducts built a recognised voice in automotive media and strong recall with industry stakeholders.
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