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Brand Launch & Leadership PR

Uniproducts India

Automotive NVH Manufacturing

Uniproducts, founded in 1986, wanted to make automotive manufacturing relatable to a broader audience and turn media buzz into business.

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The full story

Situation. Move. Result.

01Launch the brand and make a technical manufacturing business interesting to media and buyers.

02Our strategy:
  • Led with the USP 'One-Stop NVH Solutions'.
  • Phase 1: pitched sound insulation and other products.
  • Phase 2: built corporate positioning.
  • Phase 3: positioned CEO Rohan Kumar, then the CFO and CTO, as thought leaders.

03Uniproducts built a recognised voice in automotive media and strong recall with industry stakeholders.

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