Consumer & Founder PR
Toffee Insurance
Insurtech
Toffee, an all-digital insurer based in Gurgaon, wanted to make insurance relatable to millennials, break stereotypes and drive sales.
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Situation. Move. Result.
01Make insurance appealing to millennials and turn media coverage into tangible sales.
02Our strategy:
- Led with the USP 'Bite-sized policies'.
- Pitched products such as cycle, travel, backpack, dengue, renters and salary protect cover.
- Positioned the co-founder, then the CFO, CTO and Chief Distribution Officer, as thought leaders.
03Toffee's top-selling cycle insurance and its leadership became recurring stories across business and consumer media.
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