Reputation Management & Leadership PR
Religare Group
Financial Services
Religare faced negative market perception. The mandate was to move coverage away from past setbacks and toward the group's recovery and growth story.
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Situation. Move. Result.
01Counter negative perception in the market and reframe the conversation around resilience and growth.
02Our strategy:
- Phase 1: highlighted milestones such as financial achievements, recovery strategies and growth in health insurance and asset management.
- Phase 2: positioned Rashmi Saluja as a thought leader through interviews, op-eds and summit appearances.
03Media focus moved from negative news to Religare's turnaround, with a clear increase in positive mentions across major financial publications.
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