Brand Identity & Lifestyle PR
Jindal Stainless Lifestyle (JSLL)
Stainless Steel Products
JSLL had low brand recall because it was seen only as part of Jindal Stainless. It needed its own identity across corporate, railway and lifestyle segments.
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Situation. Move. Result.
01Build an independent identity for JSLL, distinct from Jindal Stainless.
02Our strategy:
- A three-part approach: build, sustain, evolve.
- Briefings and one-on-one interviews for two spokespersons.
- Railways: positioned JSLL as a public-private partnership pioneer.
- Lifestyle brand Arttd'inox: targeted lifestyle magazines and influencers.
03JSLL earned its own presence across business and lifestyle media, from Forbes to Vogue.
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