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BharatGen

Government-backed Sovereign AI

BharatGen needed to be recognised as India's flagship sovereign AI effort and to link its Param2 17B model to the country's digital and linguistic future.

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The full story

Situation. Move. Result.

01Establish BharatGen as the flagship sovereign AI initiative and tie Param2 to India's multilingual digital future.

02Our strategy:
  • Targeted business and tech media including Analytics India Magazine and Digit.
  • Extended reach through regional and policy outlets.
  • Secured video and talk formats on AI Talk Show and AIM Network around the India AI Impact Summit.
  • Built relationships with key journalists across leading business publications.

0337+ organic stories centred on the Param2 launch, support for 22 Indian languages and the AI Impact Summit 2026.

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