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Zomato Digital Marketing Strategy

What pops up in your mind when you order food online after a long hard day? The easy & simple answer is Zomato. Names of other food delivery services arrive later. According to a report by Statista, in the first quarter of 2022 Zomato’s revenue is Rs. 11.6 million. According to SimilarWeb, as of December 2021, the total visit to Zomato’s website and Zomato app on mobile were 22.83 million. Currently, Zomato has around 12000 restaurant partners and around 1.4

Why Getting Site Indexed On Google Is Difficult

To some extent, every website relies on Google. It is simple- your pages get indexed by Google. This made it possible for people to find you. That’s the way things should operate. However, it is not the case all the time. Many pages never get indexed by Google. If you’re working with a large website, you will notice that not every page of your site gets indexed. Many pages wait for weeks before Google picks them up. There are different

Google Algorithm Update: Core Web Vitals

The latest update of the Google Core algorithm was released in mid-June the previous year but played its full role in late August. By rolling out an update to its Core Web vitals (CWV), Google is once again showing that it sets its goals when it comes to prioritizing user experience. However, most websites are not ready for this change, which has a huge impact on their rankings. Those who do not meet the requirements of the three major web

A Complete Guide to Video Marketing

You must have heard that you need video marketing to promote your business. But what this video marketing is exactly? Why you should be using it? And how and where can you start using video marketing for your business? Read this piece to know more about it. What is video marketing? First the most important thing- is the definition of video marketing. Video marketing is using video to market something. You may be marketing your business, your product, your service,

A Complete Guide to Title Tag Optimization

What is a title tag? The title tag is the HTML tag that is at the head of every web page. It provides initial clues or context to the current topic of the current page. Title tags are prominently displayed on search engine results pages (SERPs) because they are usually used as clickable links and also appear in browser windows. Other than those two places, the title tag doesn't look like any other web content on the page (for example,

Top Digital Marketing Trends to Watch Out In 2022

The last half-decade has been full of uncertainty. But one thing we know for sure: the world of digital marketing is changing and evolving rapidly, even amid a pandemic. Your brand needs to stay abreast of new and emerging trends in digital marketing to take advantage of these developments and stay up to date with the latest developments. We have experienced many ups and downs over the past year, with nearly every industry finding itself in a stunning new stalemate

Social media marketing trends for 2022

Social media marketing is one of the most influential tools businesses have today. If you have $10 and an internet connection, you can show your content to thousands of viewers with the click of a button. But while this platform makes marketing more accessible than ever, there is still a fine art to good social media marketing. LIVE VIDEO In addition to pre-recorded video content, live video has become very popular in recent years. Live videos give viewers a real

Category: digital marketing