Campaign: #MeriLifeMeriRules Bringing to light the freedom of girls to live their life at their will and wish, Whisper came up with the #MeriLifeMeriRules campaign. The main adcom video along with individual post card shots were then circulated by young girls, influencers, and celebrities as well across the country. We were looking in to the Kolkata, Siliguri, Bhubaneshwar, and Chennai regions and working with young college girls who were sent products and asked to do a series of digital activities such as
reshares, user generated posts, and WhatsApp group shares.

Result: 100 Female campus influencers, 3 reshares each, 8 user generated posts, 4 WhatsApp forwards. Reach of over 3.4 lac+ audience via various platforms The entire campaign executed by several agencies in synergy hit over a million videos views in different languages.