One of the best things about digital marketing is that it offers a level playing field.
If you have a great product or service, you have the option to choose from affordable and user-friendly tools to reach new audiences and promote your brand.
Those days are gone when you need a multimillion-dollar marketing budget to get ahead of your competitors. The emergence of digital marketing has changed the scenario as digital marketing offers a high ROI.
There are countless di9gital marketing tools that can take some of the workloads off your shoulders. These tools are especially valuable for small businesses that don’t have the resource to hire a digital marketing agency.
Here are the 10 free and paid digital marketing tools for your business
These digital marketing tools will help you to achieve a greater ROI and ensure that you can save time. It automates repetitive tasks, collects data for you to analyze and optimize your campaigns, helps you to organize and plan your marketing activities, and more.
If you’re planning to take the DIY marketing route, these tools will help you to reach the right audience for your brand, create relevant content, and nurture leads to buy.
List of tools
- Google Analytics
- Google Analytics
Google Analytics is free software. It provides valuable insights about who is visiting your website and how they engage with it. It works best when paired with Google Search Console. With Google Analytics, you can view many things such as:
- The number of visitors on your site in any time period you choose
- From where the visitors are coming
- The keywords people are using in Google to locate your site
- The demographics and interests of your users
- How much time each user spends on your site and which pages they visit.
No matter the size of your company, email marketing should become a part of your overall strategy.
When a customer signs up to your mailing list, they’re inviting you to their inbox. That’s why email marketing offers a higher ROI compared to any other marketing activity.
To do email marketing, you need a service that will help you to capture emails, manage your lists, send out emails automatically, and analyze engagement.
Mailchimp is the ideal service that can help you to do it. Its basic service is free until your list hits 2,000 subscribers. It helps to manage email marketing without making things too complex.
You need to maintain a presence on social media to remain in the competition in the market. But you should also know that social media can become a huge time sink.
But luckily, you have digital marketing tools to cut down this time efficiency. And among them, Hootsuite is the best.
Hootsuite provides a central management platform for all your social media channels. It allows you to schedule posts in advance so you can post content on time.
You also get the advanced reporting tools for your social media campaigns and use this data to calculate ROI.
You can also track the mentions on social media, in one dashboard.
Your content strategy shouldn’t consist of wrong ideas as you think your audience will engage with them.
Around 60% of B2B brands have a documented content marketing strategy. However, only 21% of the brands with the least successful content reveal that possess a documented strategy.
The success of content marketing lies in research work. And this makes BuzzSumo the favourite tool among content marketers.
BuzzSumo shows the content that is trending across social media depending on the searched topics. Based on that you can analyze the results and find what’s appealing to them, and then write content on those topics.
SEO is fundamental to digital marketing. So you should get it right. The content you produce should have the relevant keywords so that your content gets featured in the search results.
You need a tool to discover those keywords and begin your search. There are multiple options available like Google Keyword Planner, SECockpit, etc.
The most advanced ones will charge you dearly. However, a tool like KWFinder is affordable yet accurate for your business.
Just enter the seed keyword, and the tool will show hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.
If you’re running multiple campaigns across different channels, you must be known how challenging is to manage them. Not only that, you have to figure out what’s exactly working and where to make improvements.
HubSpot is a marketing aggregator software solution which helps you to bring all your different marketing channels together. With this software, you can optimize for more traffic, attain a higher conversion rate, and achieve better ROI.
Apart from these, there are other features of HubSpot such as content optimization tools, optimized landing pages, email templates, marketing automation, lead management, analytics, and social media management.
You need strong visuals to keep your audience engaged. To create such visuals, you need to take the help of Canva.
The ever-evolving Canva is always offering more graphic design tools and templates. These are for social media, infographics, marketing posters, eBooks, business cards, and anything else you might need.
Canva offers you both free and paid templates.
Use photos that are already on the site, upload and polish your own images, or you can even create brand new ones.
Most importantly, you don’t need any graphic design experience to create high-quality graphics.
Old-school SEO was all about building backlinks. However, modern SEO practices are more focused on understanding the search intent of keywords you can actually rank for. The building of relevant and organic backlinks from authority sites is still there.
With quality links leading to your content, search engines will find how authoritative and trustworthy your website is. This makes off-page backlink analysis the backbone of your digital marketing strategy.
This makes Ahrefs the go-to option for many digital marketers.
In the world of digital marketing tools, the success of any project depends on the communication between teams. That’s why you should invest in easy-to-use software that will provide your team with uninterrupted interaction and data sharing.
One of the most popular team collaboration software is slack. This software has won the hearts of many digital marketers. Data can be shared simply with easy message search options.
Also, Slack can integrate all major tools that are needed to run an organization. This makes you aware of what is happening in the organization.
Yoast is one of the best digital marketing tools to optimize content for SEO. The main reason behind this is because it is free. Yoast will tell you where to place your keyword, how to improve readability, and what went wrong.
It also has a paid version. There you can add related keywords, look for semantic keywords within the plugin, avail instant internal link suggestions, insights, and more.
To survive in today’s highly completive digital marketing landscape; you have to be intuitive, social media-savvy, and persistent. In short, you need to be a jack of all trades.
Whether you’re analyzing off-page backlinks or creating a content marketing strategy, these tools will not focus on the aspects of your job, but also maintain your sanity.