The last half-decade has been full of uncertainty. But one thing we know for sure: the world of digital marketing is changing and evolving rapidly, even amid a pandemic. Your brand needs to stay abreast of new and emerging trends in digital marketing to take advantage of these developments and stay up to date with the latest developments.
We have experienced many ups and downs over the past year, with nearly every industry finding itself in a stunning new stalemate as a second, more deadly wave swept across the country. Fortunately, each country has demonstrated social and economic resilience in the fight against the pandemic looming over the global economy. High hopes are already making full use of industry veterans to coordinate their businesses to take steps towards improvement shortly.
If we look at the marketing industry, it has seen major improvements on its own as the country battles the COVID-19 pandemic in various ways. Marketers have been forced to adapt to new realities and innovate to do more with less. Whether it’s emotional management or capturing the moment, industry leaders have embraced a variety of ways to adapt to the new era of marketing skills.
In the future, industries will find new ways and improve existing ways to implement their marketing strategies. Some of the trends that will drive the industry in 2022 are:
To help you build and execute a state-of-the-art digital marketing strategy that will set you apart from your competition, we’ve rounded up the top six trends we could see in 2022.
Videos will replace other forms of content
Since 2019, the average user has grown from 84 minutes of video content per day on the site to over 90 minutes per day. And the last few years have shown us how great video marketing can be.
With the rise of platforms like TikTok and the arrival of Reels on Instagram, video is taking centre stage in 2021. In 2022 and beyond, we can expect video to be the cornerstone of content, replacing static assets at every turn. Social media and streaming services will introduce new advertising opportunities that feature video, and even retailers will innovate in using video to engage with consumers and raise awareness.
Email is everything
The advent of email marketing has made it easier (and cheaper) for brands to gain access to their audience and deliver strong marketing messages that persuade and convert. With an ROI of over 420% and 72% of users prefer email as their primary communication channel. Email marketing is something you cannot do without your marketing strategy.
As for email marketing trends in 2022, we can expect greater levels of personalization, automation, and privacy.
Consumers are well aware of the information brands collect from them. So, if a customer agrees to provide you with their personal information, you must provide them with content that meets their specific needs and interests. Tailoring your marketing emails will increase the effectiveness of this channel. Artificial intelligence will play an important role in creating personalised and personalised marketing emails in the years to come.
Due to the threat posed by the online world, users are often reluctant to share their personal information (more on that later). In 2022, it’s important to make sure you earn their trust by maintaining open communication with them about how their information is in safe hands and that your processes comply with GDPR.
Outside with advertising, inside with storytelling
Perhaps one of the biggest mistakes brands make in their digital marketing efforts is selling themselves and promoting themselves instead of telling stories.
Digital storytelling is a new trend that we hope to explode in 2022. Stories that help your audience succeed with your product or service are valued more than a hard sell. Brands that use compelling storytelling will let their digital assets create value and relevance because of the content, not the content.
Confidentiality and data
Can you believe that GDPR was released in May 2018? From a long time ago. Since then, it has introduced transparency regarding confidentiality, using similar laws in other countries. The development we will see in 2022 will be a confrontation between the more prominent players on the digital platform.
For example, the Google Chrome browser promised to stop using third-party tracking ads this year, while protecting its advertising interests by introducing FloC to track groups of similar users, not individuals for privacy reasons. This year the data wars will escalate and brands will lose access to the data they rely on. It is hoped that first-hand data will form the basis of marketing activities. Since many organizations are not prepared for this change, we may find it difficult to collect this data to stay competitive.
Make sure you have all the data you need while promoting transparency and a commitment to success in 2022.
The target group expects the adjustment
After the privacy war, 72% of consumers said they would only use marketing messages that were personalized and tailored to their interests. It would be very difficult for brands to apply this to their limited data marketing to third parties. However, all hope is not lost.
When brands, as in the case of email marketing above, take the time to explain the value proposition of data collection and that it is safe and valuable, the public will focus on providing their data to provide a personalized experience. Consumers are willing to share their data when they receive an exclusive discount on a product they love or when they need to solve a problem quickly.
If you haven’t heard of it, Google plans to remove third-party cookies from Chrome by 2023. This will drastically change the way merchants collect their data and improve the overall customer experience. In short, user privacy is at the core of the internet experience. Companies that invade the privacy of their users are shooting themselves in the leg. Look for these changes to impact how marketers reach their audiences.
The lack of cookies also means it is nearly impossible for merchants to track important data such as website visits. This means companies need to take new steps to monitor customer engagement and engagement. This could mean leveraging highly targeted content, pop-ups, and other creative ways to reach customers.
Start planning for 2022!
Before we know it, the new year will be over and we will be ready for the dark, cold, and cruel winter months. By embracing the latest trends in digital marketing, you can set your business up for success all year round! To keep your company fit for success in 2022, you must know the importance of data-driven marketing, invest in a CRM system, and most importantly, know your customers!
In 2022, brands will begin to abandon generic discounts in favour of unique offers based directly on what they know about their audience and their unique selling point (USP).
This is certainly not an exhaustive list; Hundreds of new trends in digital marketing emerge every month. However, these are six trends your brand will not be able to afford in 2022.