SEO or Search Engine Optimization is a part of digital marketing that is utilized to make a site rank higher in the organic search results section of Google’s SERPs (search engine results page) for significant search keywords.
While we will continue to characterize and expand on technical SEO in this blog, it is imperative to know and understand that as a site proprietor, developer or designer, each of the three types of SEO is important to help you draw more web traffic, generate leads and have rehash visitors who will gradually become faithful to your brand/business.
What Is Technical SEO?
Technical SEO is the way to improve the crawling, indexing, and delivering a period of your website to accomplish higher rankings on the Google search engine result page.
Technical SEO checklist and ranking factors:
1. Website security
Until 2014, online shopping or internet business websites were the only ones to utilize SSL (Secure Sockets Layer) software for a safe and secure web browsing experience that encouraged safe and secure transactions.
Nonetheless, in 2014, Google declared that all websites would need to embrace website security if they needed a higher natural ranking on its SERPs and in this way its website security became the main Google ranking factor.
So, if you want to rank higher on Google, make sure that your site has SSL certificate.
2. Website speed
In 2018, Google declared that it was going mobile-first for indexing sites. This implies that the search engine sees web pages from a mobile device (be it a cell phone or tablet) point of view and surveys how responsive it is. You can generally perceive how you measure up in this category by examining your Google Search Console information.
Make sure that your mobile site ought to have similar content as it is having on desktop.
Getting rid of intrusive pop-ups is additionally another significant optimization measure to make your site mobile friendly.
3. Implement structured data markup
Structured data markup helps search engines comprehend and read your web-page better, for example regardless of whether your content is a recipe, about a book or a how-to tutorial, etc.
You can utilize the Structured Data Markup Helper by Google to set it up and afterwards test whether it’s working or not by using its structured data testing tool.
Yet, before you do any of that, make sure to visit schema.org and understand which schema is fitting for your site content and dole out them to different URLs.
Doing this will assist you with getting improved rich outcomes on Google’s SERPs, something that will catch the attention of more visitors.
4. Crawl budget
A crawl budget is an occasion when a Google bot visits your site during a particular period to crawl and index it. As a website proprietor, you should guarantee that no crawl cycle/unit of your crawl budget at any point goes to waste.
Websites utilize a standard called robots.txt to converse with web search crawlers.
Hence, you need to make sure that you have created a correct Robots.txt file.
An XML sitemap consists of useful information about your site, including the most recent changes made to a page’s content, how significant it is in contrast with different pages inside your site, and so forth.
As the name proposes, an XML sitemap gives a web crawler a blueprint of your site and discloses to it how to navigate it.
While you can utilize a sitemap generator to make one for your site. After creating a sitemap, you must present your XML sitemap in the Google Search Console so that the Google bot can crawl and index your site.
While creating a sitemap, try to eliminate poor URLs, redirects that are excessive and pages with no SEO value like creator bios, privacy arrangements, and so on, deal with broken pages, and not utilize any long redirects.
You can utilize a W3C validator to check for mistakes in coding.
AMP (Accelerated Mobile Pages) is a unique, bare-bones adaptation of HTML used to help the speed and usefulness of a mobile website. AMP works by deactivating contents, forms, comments and the likes.
Whenever utilized accurately, AMP can improve your CTR and the number of backlinks to your site. Google even shows AMP pages in significant search result carousels, leading to increased clicks and impressions for your site.
7. Avoid 404 error
In the event that a page doesn’t exist any longer or if a URL was altered by you, a 404 status code is your smartest choice.
On the off chance that you are utilizing WordPress or a similar content distributing platform, guarantee that your 404 page is search engine enhanced by having a structure similar to your site, giving clients alternatives of other similar pages they can visit and making it simple for them to navigate back to where they came from.
8. Canonical tags
Duplicate site content is a major no-no with regards to keeping up great site cleanliness. A canonical URL signals to Google which version of a web page it should crawl and index. Basically utilizing a rel=” canonical” in your page code will assist you with accomplishing this.
It is suggested that you specify a favored canonical URL for every one of the pages of your site. You can likewise safeguard your CMS (content management system like WordPress) from distributing numerous adaptations of the same content to guarantee there is no duplication in any case.